According to the International Society of Aesthetic Plastic Surgeons, a staggering one in five South Korean women has had cosmetic work done. I was shocked to learn that in the US the statistic is only one in 20 women. This is largely due in part to the prevalence of K-pop culture (“Gangnam Style”) and its spread across East Asia and into the Asian community in the US. K-pop has created a new beauty aesthetic that many argue resembles certain Caucasian features yet does not completely replicate them. Double eyelids, slimmed jawline, nose and chin shaved down, lips injected – all common procedures and popular looks in K-pop culture. The K-pop stars, specifically the girls groups such as “Girls’ Generation” and “Wonder Girls” seem to be walking advertisements for plastic surgery (in fact many are spokeswomen for surgical companies). The popularity of the groups creates an extreme value placed on the surgery behind these stars and established South Korea as the go-to place for all things cosmetic surgery. In a recent ABC News article, one woman from the US discussed her decision to travel to South Korea for her own surgery, as they are simply “the best” for Asian cosmetic surgery. I found it particularly interesting when examining the girl groups, as I too was a young girl who idolized pop stars like The Spice Girls, Britney Spears, and Christina Aguilera. Although the stars do not directly admit to having work done, there are fan websites that are dedicated to guessing which star has had what procedure and which doctors performed them. Little girls look to these performers and want to be like them. These are there role models, who are impacting the way these children see themselves more than anyone else. Korea has the highest rate of smartphone usage and internet access in homes compared to every other country in the world. In this technology driven society, women are expected to not only succeed at being productive citizens but also adhere to the standards of beauty and femininity that are demanded of them. This connects to Cho Jo-Hyun’s concept of the gender practices women adopt as “technologies of self”. Women are able to use these beauty standards to create success in the brutal circumstances of the standards expected of them.